Pitch Playbook Library
See how the best agencies would pitch, built live.
Real Waldo-built pitches. Each one starts from what the brand is actually doing right now, then builds the play. New ones added as we run them.
What is a pitch playbook?
A pitch playbook is the strategy document an agency walks into a new business meeting with: the brand's current position, the category conversation, the competitive ad picture, and the angle worth pitching. The 4 playbooks below were built with Waldo against real agency and brand pairings, exactly as they would be for a live pitch. Library updated .
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- Pitch playbook
Assembly × adidas
- Pitch playbook
Johannes Leonardo × AB InBev
- Pitch playbook
MSCHF × Heinz
- Pitch playbook
Uncommon × Estée Lauder
Illustrative examples, built to show the method. Brand and agency names are used to demonstrate the approach.