Changelog
Waldo changelog
What shipped, when it shipped. New endpoints, tools, skills, and product features across the Waldo platform.
Brand index endpoints in the public API docs
The published OpenAPI spec now documents the brand index endpoints, so the Brand Overview and Competitive Analysis sections of the docs render fully.
Brand index reads are free
Brand, Categories, and Audiences endpoints, including the beta groups, no longer charge credits. Reading the index is now free on every API key and team.
The SDK now covers all brand intelligence endpoints
The @waldo/sdk package now includes every brand intelligence endpoint, with the beta audiences and categories groups included instead of left out.
Self-serve API keys: create, rotate, revoke
API keys can now be created, rotated, and revoked directly from the Build get-started page and workspace settings, with every operation audit-logged.
Post reactors and company posts in the public API
New public API endpoints expose who reacted to a LinkedIn post and list a company page’s posts, so engagement scoring workflows can run on the API alone.
Feature-scoped credit types
Credits can now be scoped to a surface: API, MCP, and Report credit pools spend only on their feature, with Platform credits as the universal fallback.
5,000 free credits for new Build signups
New self-serve Build and Brand API signups now receive 5,000 free evaluation credits, up from 2,000, with the same 30-day expiry window as before.
Strategy skills v1.4.1 and a trends research skill
The waldo-strategy skill package moved to v1.4.1 on Claude and ChatGPT, adding trends-research as a sixth skill plus a matching trend-radar command.
One rate limiter across every surface
MCP, REST, and agent runs now draw from one per-team rate limiter with commercial tiers, replacing the separate per-surface rate buckets used before.
Waldo skills on ChatGPT
ChatGPT now loads Waldo skills client-side through the OpenAI Plugin Directory, matching the client-side skill experience Claude users have had all along.
A real setup moment for MCP connections
Connecting Waldo over MCP now lands a proper setup moment, and assistants credit Waldo and surface credit usage so teams can see what powers their answers.
The Pitch Playbook Library
A public gallery of real Waldo-built pitch playbooks is live at waldo.fyi/pitch/featured. One email unlocks the whole library of example playbooks.
Quick Pitch is now Reports
Quick Pitch was renamed to Reports everywhere it appears: billing pages, checkout, balances, and the API all use the Reports name consistently now.
Audience Intelligence: 150 audiences live
The audience index launched with 150 audiences spanning lifestyle, professional, demographic, health, and mindset families, each linked to its brands.
Platform filters on audience posts
The audience posts endpoint and MCP tool now filter by platform, including or excluding one, so you can pull just Reddit or drop Facebook from results.
Category Intelligence: 50 categories live
The category index launched with 50 subcategories across 17 parent categories, each carrying descriptions, brand counts, and competitive classifications.
A new front door for Brand API early access
waldo.fyi/build/get-started was rebuilt for Brand API early access, with a cleaner signup form, a gallery of prototype apps built on the API, and an FAQ.
Following lists and subreddit feeds in the API
The Brand Intelligence API can now list the accounts a profile follows on four platforms and browse any subreddit’s post feed with sort and range options.
TikTok and Reddit ads coverage, trending rebuilt
New search tools cover the TikTok and Reddit ad libraries, and TikTok trending hashtags were rebuilt on official Creative Center data for exact results.
Report launch confirmations for every report type
The launch confirmation and the report-ready email now fire for sequence-backed reports too, so every launch tells you it worked and when to expect results.
API key management redesign
The API key page in workspace settings was rebuilt with a card-based key list, masked tokens, status pills, and a cleaner create flow with optional expiry.
LinkedIn post reactors tool
A new linkedin_get_post_reactors tool returns the individual people reacting to a LinkedIn post, with reaction-type filtering and cursor pagination.
Reports balance on the billing page
Teams with a Reports line on their subscription now see their Reports balance directly on the workspace billing page, next to their credit balance.
Strategize monthly plan
Strategize now has self-serve monthly billing: $49 per month for 100 credits, available directly at checkout once the free trial credits are used up.
Public REST API early access
Waldo’s platform capabilities opened up over a standard REST API: versioned /v1 routes, real API keys, cursor pagination, and a generated OpenAPI spec.