Data
Advertising and brand statistics
Numbers measured from Waldo’s daily tracking of the public ad libraries and brand conversation. Every page states its date and its scope; cite freely.
Ad library statisticsHow many ads the Meta, Google, and LinkedIn ad libraries actually hold for tracked brands, how fast they turn over, and…Active ads by categoryMedian live ad counts per brand across telecommunications, financial services, edtech, travel, and sports, from daily…Share of voice benchmarksMeasured share-of-voice benchmarks across 41 categories: the median category leader holds 31% of live ad volume and 36%…
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