Audiences
The tracked audience index
Every audience here is tracked daily; every page is generated from the same endpoints your agents would call.
Consumer demographic
Busy familiesExample brands: Alexa, Chipotle, Dunkin', Dutch Bros, DysonCollege admissions and test-prep householdsExample brands: Chegg, Duolingo, GoStudent, Kaplan, Khan AcademyFamilies with kidsExample brands: Cheerios, Doritos, Feastables, LesserEvil, Nature ValleyFamily dinersExample brands: Applebee's, Buffalo Wild Wings, Chili's, First Watch, Olive GardenFamily entertainment seekersExample brands: Disney+, Hulu, Max, Netflix, Paramount+Family household managersExample brands: Blueland, Branch Basics, Clorox, Dawn, LysolFamily vacation plannersExample brands: Carnival Cruise Line, Disney Parks, Epic Universe, Meow Wolf, Royal CaribbeanFamily vehicle buyersExample brands: BMW, Ford, Hyundai, Kia, LucidGen Z social nativesExample brands: Discord, Instagram, Reddit, Snapchat, TikTokGift and occasion jewelry shoppersExample brands: Cartier, Gucci, Jacquemus, Louis Vuitton, MejuriJob seekersExample brands: Deel, Gusto, Indeed, Korn Ferry, LinkedInLuxury resort travelersExample brands: Four Seasons, Hilton, Hyatt, MGM Resorts, MarriottParents of school-age kidsExample brands: Chegg, Duolingo, GoStudent, Kaplan, Khan AcademyPet parentsExample brands: Aspen Dental, Banfield Pet Hospital, Bark, BetterHelp, Blue BuffaloPremium minimalists and capsule-wardrobe shoppersExample brands: Alo Yoga, Aritzia, Levi's, Reformation, SkimsPremium pet wellness shoppersExample brands: Bark, Blue Buffalo, Chewy, Ollie, Purina Pro PlanProspective studentsExample brands: Arizona State University, Harvard, Minerva University, Southern New Hampshire University, StanfordSnack-seeking Gen Z and millennialsExample brands: Cheerios, Doritos, Feastables, LesserEvil, Nature ValleyStatus-signaling fashion followersExample brands: Cartier, Gucci, Jacquemus, Louis Vuitton, MejuriTrend-driven Gen Z shoppersExample brands: Alo Yoga, Aritzia, Levi's, Reformation, Skims
Consumer lifestyle
Athleisure and wellness enthusiastsExample brands: Adidas, Hoka, Lululemon, New Balance, NikeBeer and RTD drinkersExample brands: Athletic Brewing, Casamigos, Corona, High Noon, Jack Daniel'sBinge watchers and fandom communitiesExample brands: Disney+, Hulu, Max, Netflix, Paramount+Boutique fitness and yoga communitiesExample brands: Barry's, ClassPass, Equinox, Orangetheory, PelotonBusiness travelers and conference attendeesExample brands: Four Seasons, Hilton, Hyatt, MGM Resorts, MarriottCar shoppersExample brands: AutoZone, CarMax, Carvana, Discount Tire, O'Reilly Auto PartsCasino and nightlife travelersExample brands: Four Seasons, Hilton, Hyatt, MGM Resorts, MarriottCommunity builders and fandom leadersExample brands: Discord, Instagram, Reddit, Snapchat, TikTokConcertgoers and fandom communitiesExample brands: AEG, Fever, Live Nation, SeatGeek, Sofar SoundsConnected fitness subscribersExample brands: Barry's, ClassPass, Equinox, Orangetheory, PelotonConvenience-first householdsExample brands: Cheerios, Doritos, Feastables, LesserEvil, Nature ValleyConvenience-first urban dinersExample brands: Deliveroo, DoorDash, GoPuff, Grubhub, InstacartCore gamersExample brands: Epic Games, Nintendo, PlayStation, Riot Games, RobloxCreator-influenced shoppersExample brands: Amazon, Etsy, Shein, StockX, TemuCreators and influencersExample brands: Discord, Instagram, Reddit, Snapchat, TikTokCreators and power usersExample brands: Bose, Dell XPS, Framework, GoPro, HP SpectreCultural explorers and food travelersExample brands: Brand USA, Experience Abu Dhabi, NYC Tourism, Visit California, Visit IcelandDesign-conscious decoratorsExample brands: Article, Crate & Barrel, IKEA, Pottery Barn, RuggableDIY renovatorsExample brands: Ace Hardware, Floor & Decor, Harbor Freight, Home Depot, Lowe'sDIY trip plannersExample brands: Airbnb, Booking.com, Expedia, Hopper, OmioDrivers and fuel shoppersExample brands: Chevron, ExxonMobil, Neste, Phillips 66, ShellEnergy-conscious homeownersExample brands: Arcadia, Duke Energy, Enphase, Octopus Energy, PG&EEnthusiast driversExample brands: BMW, Ford, Hyundai, Kia, LucidEnvironmentally conscious outdoor enthusiastsExample brands: Arc'teryx, Bass Pro Shops, Cotopaxi, Dick's Sporting Goods, PatagoniaEV-curious vehicle upgradersExample brands: BMW, Ford, Hyundai, Kia, LucidEV early adoptersExample brands: BYD, ChargePoint, EVgo, Lucid, NIOFantasy sports and betting-adjacent fansExample brands: Formula 1, LIV Golf, NBA, NFL, Premier LeagueFirst-time homebuyersExample brands: Apartments.com, Better Mortgage, Chase Home Lending, D.R. Horton, Guild MortgageGadget upgraders and early adoptersExample brands: Apple Watch, Bose, Garmin, GoPro, Google PixelGym-goers and body recomposition seekersExample brands: AG1, Ghost, LMNT, Optimum Nutrition, Premier ProteinGym-goers and strength trainersExample brands: Barry's, ClassPass, Equinox, Orangetheory, PelotonHealth-conscious consumersExample brands: Dupixent, Humira, Keytruda, Ozempic, SkyriziHealth-conscious ingredient readersExample brands: Cheerios, Doritos, Feastables, LesserEvil, Nature ValleyHousehold bill payersExample brands: Arcadia, Duke Energy, Enphase, Octopus Energy, PG&EHousehold grocery plannersExample brands: Aldi, Costco, H Mart, Kroger, SproutsKnowledge workers and remote teamsExample brands: Adobe, HubSpot, Microsoft 365, Notion, SalesforceLeisure travelersExample brands: Four Seasons, Hilton, Hyatt, MGM Resorts, MarriottLeisure trip plannersExample brands: Brand USA, Experience Abu Dhabi, NYC Tourism, Visit California, Visit IcelandMainstream car shoppersExample brands: BMW, Ford, Hyundai, Kia, LucidMainstream refreshment shoppersExample brands: Coca-Cola, Gatorade, Liquid Death, Monster Energy, OlipopMakeup trend followersExample brands: CeraVe, Drunk Elephant, Fenty Beauty, L'Oréal Paris, Rare BeautyMusic superfansExample brands: Apple Music, Audible, Pocket Casts, SiriusXM, SoundCloudNew homeowners and moversExample brands: ADT, Ace Hardware, Alexa, Angi, ArticleOutdoor adventure seekersExample brands: Arc'teryx, Bass Pro Shops, Cotopaxi, Dick's Sporting Goods, PatagoniaOutdoor and experiential travelersExample brands: Brand USA, Experience Abu Dhabi, NYC Tourism, Visit California, Visit IcelandPrestige TV and film enthusiastsExample brands: Disney+, Hulu, Max, Netflix, Paramount+Productivity power usersExample brands: Adobe, HubSpot, Microsoft 365, Notion, SalesforceRewards optimizers and travel hackersExample brands: American Express, Bilt, Capital One Venture, Chase Sapphire, DiscoverRisk-conscious householdsExample brands: Allstate, GEICO, Hippo, Lemonade, ProgressiveRoutine personal-care shoppersExample brands: Dove, Native, Nécessaire, Old Spice, OuaiRunners and performance athletesExample brands: Adidas, Hoka, Lululemon, New Balance, NikeSkincare ingredient researchersExample brands: CeraVe, Drunk Elephant, Fenty Beauty, L'Oréal Paris, Rare BeautySober-curious and moderation-minded drinkersExample brands: Athletic Brewing, Casamigos, Corona, High Noon, Jack Daniel'sSocial occasion hosts and entertainersExample brands: Athletic Brewing, Casamigos, Corona, High Noon, Jack Daniel'sSpirits enthusiasts and cocktail culture fansExample brands: Athletic Brewing, Casamigos, Corona, High Noon, Jack Daniel'sTeam sports participants and fansExample brands: Adidas, Hoka, Lululemon, New Balance, NikeTheme park fandomsExample brands: Carnival Cruise Line, Disney Parks, Epic Universe, Meow Wolf, Royal CaribbeanUrban commutersExample brands: Amtrak, Enterprise, Hertz, Lime, Lyft
Consumer mindset
Budget-conscious subscription stackersExample brands: Disney+, Hulu, Max, Netflix, Paramount+Credit builders and debt managersExample brands: Affirm, Ally, Bank of America, Capital One, Cash AppMainstream retail banking customersExample brands: Ally, Bank of America, Capital One, Chase, ChimeValue beauty shoppersExample brands: CeraVe, Drunk Elephant, Fenty Beauty, L'Oréal Paris, Rare BeautyValue meal seekersExample brands: Chipotle, Dunkin', Dutch Bros, McDonald's, Starbucks
Health & care
Chronic condition patientsExample brands: Dupixent, Humira, Keytruda, Ozempic, SkyriziClinicians and lab professionalsExample brands: 23andMe, Exact Sciences, GRAIL, Guardant Health, IlluminaClinicians and provider decision-makersExample brands: Abbott FreeStyle Libre, Butterfly Network, Dexcom, Medtronic, ResMedClinicians and referring providersExample brands: CVS MinuteClinic, Carbon Health, Cleveland Clinic, HCA Healthcare, Kaiser PermanenteComplex-care patient communitiesExample brands: CVS MinuteClinic, Carbon Health, Cleveland Clinic, HCA Healthcare, Kaiser PermanentePatients and caregiversExample brands: CVS MinuteClinic, Carbon Health, Cleveland Clinic, Dupixent, HCA HealthcareWomen managing reproductive healthExample brands: Always, Frida Mom, Lola, Lovehoney, Maude
Institutional & civic
Donors and philanthropically minded consumersExample brands: American Red Cross, Feeding America, St. Jude, The Trevor Project, UNICEFGovernment and defense buyersExample brands: Airbus, Anduril, Boeing, Lockheed Martin, Northrop GrummanResidents and constituentsExample brands: CDC, FEMA, GOV.UK, NASA, NYC.gov
Professional / B2B
Active tradersExample brands: Betterment, Charles Schwab, Fidelity, Public, RobinhoodAdvertisers and social marketersExample brands: Discord, Instagram, Reddit, Snapchat, TikTokAffluent planners and wealth protectorsExample brands: Allstate, GEICO, Hippo, Lemonade, ProgressiveBrand marketersExample brands: Edelman, McCann, Mischief, Ogilvy, PublicisCISOs and security leadersExample brands: 1Password, CrowdStrike, Norton, Okta, Palo Alto NetworksClimate-conscious consumersExample brands: Charm Industrial, Climeworks, Republic Services, Rubicon, Tesla MegapackContractors and field service teamsExample brands: Bosch, Caterpillar, DeWalt, Festool, John DeereContractors and tradespeopleExample brands: Ace Hardware, Andersen Windows, Delta Faucet, Floor & Decor, Harbor FreightCreative strategists and agency teamsExample brands: Edelman, McCann, Mischief, Ogilvy, PublicisCrypto tradersExample brands: Binance, Coinbase, Ethereum, Kraken, PhantomCTOs and IT leadersExample brands: AWS, Anthropic, Databricks, Google Cloud, Hugging FaceData and AI buildersExample brands: AWS, Anthropic, Databricks, Google Cloud, Hugging FaceDeFi and web3 buildersExample brands: Binance, Coinbase, Ethereum, Kraken, PhantomDevelopers and architectsExample brands: AWS, Anthropic, Databricks, Google Cloud, Hugging FaceElectronics engineers and OEM buyersExample brands: AMD, Arm, Broadcom, Intel, NVIDIAEngineers and technical buyersExample brands: Bosch, Caterpillar, DeWalt, Festool, John DeereEnterprise procurement leadersExample brands: Arista, Cisco, Concentrix, Decagon, DellEnterprise workplace leadersExample brands: CBRE, Convene, Cushman & Wakefield, Industrious, JLLFarmers and growersExample brands: Apeel, Bayer Crop Science, Corteva, Indigo Ag, John DeereIndustrial buyers and manufacturersExample brands: BHP, Freeport-McMoRan, MP Materials, Nucor, Piedmont LithiumIndustrial procurement leadersExample brands: 3M, Avery Dennison, DuPont, Grainger, PacksizeInvestors and analystsExample brands: Berkshire Hathaway, Forrester, Gartner, IAC, J.D. PowerPerformance marketers and media buyersExample brands: Amplitude, Attentive, Braze, Edelman, Google AnalyticsPlant managers and operatorsExample brands: Bosch, Caterpillar, DeWalt, Festool, John DeerePR and communications professionalsExample brands: Edelman, McCann, Mischief, Ogilvy, PublicisRetail investorsExample brands: Betterment, Charles Schwab, Fidelity, Public, RobinhoodSoftware developersExample brands: Atlassian Jira, Docker, GitHub, GitLab, PostmanSustainability-minded fashion consumersExample brands: Alo Yoga, Aritzia, Levi's, Reformation, SkimsSustainability professionalsExample brands: Charm Industrial, Climeworks, Republic Services, Rubicon, Tesla Megapack
Put Waldo behind your agents
Brand, category, and audience intelligence over 200+ API and MCP endpoints. Sign up, mint a key, and run it against the brands you actually track.