Audience · Marketers & agency teams
Performance marketers and media buyers: what they are talking about right now
Performance marketers and media buyers. Example brands: Amplitude, Attentive, Braze, Edelman, Google Analytics
The short answer
Performance marketers and media buyers is one of the live audiences in Waldo’s tracked index, part of the marketers & agency teams cluster. Waldo follows this audience’s conversation across live social platforms daily, with Advertising, Creative, Media & PR Agencies, AdTech among its strongest interest signals, and returns the posts, themes, and verbatims as data over API and MCP.
What this audience cares about
The strongest interest signals for Performance marketers and media buyers right now: Advertising, Creative, Media & PR Agencies, AdTech. Interests are derived from the accounts, topics, and conversations the audience actually engages with, not from a survey checkbox, so they move when the audience moves.
Waldo pairs this live conversation view with GWI audience panel data in the same layer, so the qualitative themes and the quantitative panel sit one call apart.
From the conversation
“We're in a weird position where our email list is growing but our deliverability metrics have started slipping over the past few months. we're already cleaning inactive subscribers, verifying emails and following most of the usual best practices but I keep wondering if the issue”
reddit · 2026-07-15
“I do social content and the one thing nobody warned me about is that actually making stuff is maybe 30% of the job. The rest is everything around it, planning, scheduling, checking what did well and what flopped, watching what competitors post, trying to catch a trend before it's”
reddit · 2026-07-15
Get this audience as data
/audiences/{id}/insightsThemes, top content, and interest signals for Performance marketers and media buyers/audiences/{id}/conversationsClustered verbatims from the live conversationMCP: audience_insightsThe same feed inside Claude, ChatGPT, or CopilotKeep reading
Build on this audience
This page was generated from the same endpoints your agents would call. Sign up, mint a key, and pull the conversation, themes, and verbatims behind it into your own tools.