For pr and comms teams
Waldo for PR and comms teams: the record, with receipts
Daily scans across live social and news, permanent capture, and outputs your stakeholders can verify themselves.
The short answer
PR and comms teams use Waldo to monitor brand conversation across live social and news from one layer. Tracked brands refresh on a 24-hour cycle, Discover endpoints query platforms live at request time, and everything captured is stored permanently, even if the original post is deleted. Every output links to its sources.
Comms runs on proof. When leadership asks what is being said about the brand, “the coverage feels fine” is not an answer; you need the posts, the outlets, the numbers, and you need them before the morning standup. Most monitoring stacks were built around clip counting, and the modern problem is worse: the conversation that matters often starts on TikTok or Reddit, and the most damaging post may be deleted before you can document it.
Waldo tracks brand conversation across live social platforms and news in one layer, refreshed every 24 hours for tracked brands. Everything captured is stored permanently, text, images, video, and engagement metrics, even if the original is taken down. And because every output links to its sources, the report you send up the chain is checkable: anyone who doubts a number can click through to the post behind it.
The plays
The daily brand scan
Run brand_overview each morning for your brand and the names you defend. One pass covers social platforms and news on the 24-hour cycle, so the morning summary is a query, not an hour of tab-hopping.
The deleted post is still in the record
When a post disappears mid-story, your capture of it does not. Waldo stores everything it has captured permanently, with metrics as they stood, which is what you need when the question becomes “what did it actually say?”
Situation checks on demand
When something is unfolding, Discover endpoints query the platforms live at request time, so you can look at what is being posted right now rather than waiting for the next daily refresh of your tracked brands.
Reporting stakeholders can audit
Every claim in a Waldo output carries a link to its source. Executive summaries, board notes, and legal escalations all get the same property: the number and the evidence travel together.
Questions teams ask
How quickly will I see a developing situation?
Two speeds. Tracked brands refresh on a 24-hour cycle, so the daily scan is at most a day old. Discover endpoints query platforms live at the moment you ask, so during an active situation you can pull the current state of the conversation on demand.
What happens when the post gets deleted?
If Waldo captured it, you still have it: the text, images, video, and engagement metrics, stored permanently. Deletion removes the original from the platform, not from your record, which matters when you need to document what was said and how far it traveled.
Can I put this in front of leadership and legal?
That is the point of source-linked output: anyone reviewing a report can click through to the underlying posts and coverage. Waldo is SOC 2 compliant, workspaces are isolated, and customer data is never used for model training.
Keep reading
Put Waldo behind your agents
Brand, category, and audience intelligence over 200+ API and MCP endpoints. Sign up, mint a key, and run it against the brands you actually track.