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Briefed before you ask.

Interactive intelligence briefings, on your cadence.

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  • Brand

    Scan

    How your brand is showing up, and where

    to push.

  • Trend

    Scan

    What's moving in

    culture, and what to

    do about it.

  • Audience

    Scan

    What your audience

    cares about, and how to activate it.

  • Category

    Scan

    What's happening in the space, and where the opening is.

20

hrs

Saved per week, on average, from manual research.

$30K

Saved per month, on average, on duplicative tools.

80%

Users who report finding insights they'd have missed.

Every brief comes with an interactive chat partner.

Strategy Agent lives inside every briefing. Spar with it to go deeper, ask for proof, push back, or riff on ideas.

Annoyingly good data, with receipts.

Waldo's reports pull real-time data across all social, paid ads, trends, GWI audience data, events, and more — for reports grounded in data.

“Gen Z creators are positioning it as a shortcut to homestyle Mexican food — @latinafoodie's barbacoa Reel hit 24K likes in 48h.”

latinafoodie

POV: your abuela called and you only have 8 minutes. @delrealfoods barbacoa just saved my tuesday 🥹 #abuelacore #latinakitchen”

24K3121.8K

Pick your scan.
Get the answers you were looking for.

(Plus the ones you didn't think to ask about.)

Brand

Scan

What your audience cares about, and how to activate it.

Get a digest of your brand's paid/owned media, social mentions, our read on what's landing, and any gaps between what you're saying and how people receive it.

INPUTS

Brand

Alaska Airlines

Competitors

Southwest, Delta, United

Region

US

Written for

Alaska brand & comms team

OUTPUT

Brand

Alaska Airlines

Competitors

Southwest, Delta, United

Region

US

Written for

Alaska brand & comms team

OUTPUT

Get a Brand Scan

Trend

Scan

What your audience cares about, and how to activate it.

See what's trending, Waldo's read on how to play it, and its lifecycle stage: emerging, accelerating, peaking, declining, dead. Plus what you should do about it.

INPUTS

Category

AI music tools

Brand

Suno

Learning goal

Competitive threats & cultural positioning

Written for

Strategy team

OUTPUT

Category

AI music tools

Brand

Suno

Learning goal

Competitive threats & cultural positioning

Written for

Strategy team

OUTPUT

Get a Trend Scan

Audience

Scan

What your audience cares about, and how to activate it.

Get a read on what your audience cares (and talks) about, outside of your brand: what they're paying attention to, how you stack up, and which ideas to activate.

INPUTS

Audience

Legal IT decision-makers

Topic

Legal AI tools & governance

Listen across

X · LinkedIn

Written for

NetDocuments brand team

OUTPUT

Audience

Legal IT decision-makers

Topic

Legal AI tools & governance

Listen across

X · LinkedIn

Written for

NetDocuments brand team

OUTPUT

Get an Audience Scan

Category

Scan

What your audience cares about, and how to activate it.

Explore your category inside and out. See what competitors are up to, what's getting traction, what's noise vs. signal, and where the white space is.

INPUTS

Category

Functional foods & fiber

Region

US

Key players

Poppi · Olipop · PepsiCo

Written for

PepsiCo brand strategy

OUTPUT

Category

Functional foods & fiber

Region

US

Key players

Poppi · Olipop · PepsiCo

Written for

PepsiCo brand strategy

OUTPUT

Get a Category Scan
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Your data is never shared or used to train AI models.

Customer stories
"Waldo lets us move faster without sacrificing depth, freeing our people to focus on what truly matters: bold, creative thinking only humans can deliver."
Tracey Faux-Pattani
CEO
“Waldo helped us cut two-week research cycles to three days, eliminate $30K in redundant tools, and reclaim 100+ hours a month to focus on thinking, vs. stitching data together.”
Michelle Edelman
CEO & CSO
"Speed-to-insight is an important factor for us, and with Waldo's workflows we can save thousands of hours of tedious desk research to get there faster."
Anita Schillhorn
Executive Director of Strategy
"Waldo helps ground us in real consumer behavior — sentiment, competitive moves, trends. We move faster, create work that resonates more deeply, and drive stronger impact."
Leah Swalling
Director of Brand Management

FAQs

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