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Our playbooks will help you win the pitch, or know when to walk away.

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  • $6K

    Saved per pitch on research, decks, and freelance support.

  • 4

    Pitches pursued per month, without growing headcount.

  • 40hrs

    Saved, on average, per pitch team.

Get everything you need to crush your next pitch.

Each Playbook Includes:

  • Go / no-go

    An honest read on whether this pitch is worth your time.

  • Brief, decoded

    What the client is really asking for, their priorities, and hidden evaluation criteria that moves the needle.

  • Custom pitch angles

    Three or four ways into the brief, ranked by how well they'll land.

  • Room intelligence

    Who's deciding, what they care about, what they've heard before, and what objections you should expect.

  • Sourced stats & proof points

    Gems ready to paste right into your deck, with clickable links.

More than a brief reader. Complete pitch intelligence.

Read between the lines.

The written brief is never the whole brief. We decode and surface what clients really want.

Know when to walk away.

Most AI just tells you what you want to hear. For your own good, Waldo doesn’t.

Bring the receipts.

Waldo’s (annoyingly good) data backs every claim. All sources fully clickable.

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No RFP? No problem. A brand name or category is all we need.

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Your data is never shared or used to train AI models.

Our Customers:
“It's a game changer. We can spend more of our time asking, 'What does this mean? How do we tell this story?', versus finding facts and quotes.”
Michelle Gordon
Mike Worldwide (MWW)
“Seeing it pull our own strengths and weaknesses, I feel a bit naked. It's almost like therapy… And it's in a nanosecond.”
Tim Whirledge
Ex-McCann, Droga5, BBDO
“There's some really great stuff here that we never have (or will have) time to do. The investment in time & cost of the final output is a fraction of doing this manually.”
Dennis Hahn
Liquid Agency

Your playbook. Nobody else's.

No 2 agencies (or pitches!) ever get the same playbook.

Your playbook is built around your credentials. Run the exact same brief through a competitor, and you’ll see something completely different.

  • AGENCY A
    Morton Salt
    BY[]

    Recontextualize the icon. The Umbrella Girl doesn't need a rebrand — she needs what [] got. Make reaching for the blue canister feel like a small act of taste, not the most unconsidered thing a person does in a kitchen.

  • AGENCY B
    Morton Salt
    BY[]

    Presence engineered into preference. Morton wins on autopilot — but that autopilot is breakable. Defend the default at every touchpoint: digital shelf, recipe feed, aisle. Win before the shopper even thinks about switching.

  • AGENCY C
    Morton Salt
    BY[]

    Morton needs a steward, not a provocateur. It hasn't been disrupted — it's been neglected. The brief is patience, not reinvention. Build the kind of durable American brand presence that outlasts any single campaign.

GPT runs web searches.
Waldo finds signals.

GPT

“Del Real should focus on authenticity and the growing Hispanic food market. Consumers value not having to choose between health and convenience. Consider brand positioning that focuses on nutritious food and authentic tradition.”

WALDO

“Abuela-made” is outperforming “authentic” 3:1 across YouTube and Reddit. GWI confirms it: Hispanic millennials earning $75K+ view the latter as pandering, even if they agree with the feeling.

Goya cut “tradition” from its messaging by 40% on Meta Ads and Instagram just this quarter. And it’s working. Del Real can (and should) move into this territory fast, before Siete does post-PepsiCo.

  • YouTube 1.4K transcripts
  • Reddit 892
  • GWI 37 results
  • Meta Ads 861 results
  • Instagram 288 results

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