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Strategize

Your brand strategy sidekick.

Supercharge your Claude/GPT with data & workflows purpose-built for brand strategy.

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Inside Claude

What’s driving Patagonia’s sentiment this week?

Waldo
▾Brand Social Sentiment - Workflow
▾Cultural Trends Scan - Workflow
▾Used twitter_posts8,421 results
▾Used tiktok_posts2,103 results
▾Used instagram_posts3,288 results
▾Used reddit_posts3,288 results

Patagonia sentiment is 76% positive across 13,812 mentions this week. Top drivers: Worn Wear repair tour — Reddit threads with before/after photos of old jackets. Nano Puff price increase — main negative driver

A built-in strategist for your Claude

Strategy Agent (built & trained by strategists) connects to live social, ads, audience, events, & trends data Claude can’t otherwise get.

Plus structured workflows for depth & speed

Dozens of structured analysis workflows are ready to launch across core brand strategy use cases: brand audits, four c’s, audience profiles, and more.

  • 150hrs

    Saved per strategist, per year, on average.

  • $30K

    Average tool savings, with one platform to replace them all.

  • 85%

    Average reduction in time spent running research.

Evening, Monica
Claude
+
Claude + Waldo
Claude

“Pistachio is having a moment — thick fillings and slow oozes perform well on camera.

Texture has become the product. Frozen builds, high-protein, and gut-health snacks keep rising.”

+
Claude + Waldo

“Cottage cheese is now an ingredient, not a food. Mhoffer’s eggbites: 19K likes, 7K saves in a week. Good Culture out of stock for a year. UK spend up 42% YoY. Gap: no ready-to-eat cottage cheese chip exists at scale.”

TikTok2.1K videos
GWI14K respondents
Trends42 terms

Why strategists never go back:

Connect and go.

Waldo connects to Claude or ChatGPT in one click, or use it standalone on our site to immediately power your work.

✦+50 strategy workflows

By strategists, for strategists.

Every data source a strategist would want, and every workflow a strategist would run, trained by agency experts who've actually sat in the seat.

Annoyingly good data (with receipts).

Waldo gives you access to live data across all social, category news, trends, paid ads, events, and more. Every insight is clickable, and every claim is sourced.

“Del Real sentiment is 82% positive across 9,420 mentions this week. Gen Z creators are positioning it as a shortcut to homestyle Mexican food — @latinafoodie's barbacoa Reel hit 24K likes in 48h.”

latinafoodie

POV: your abuela called and you only have 8 minutes. @delrealfoods barbacoa just saved my tuesday 🥹 #abuelacore #latinakitchen”

24K3121.8K
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Secure and private.

SOC-2 Type II certified.
Your data is never shared or used to train AI models.

Strategize is perfect for:

  • Getting smart on a brand, fast.

    New account? Run a Brand Audit and get positioning, audience, competitor, and cultural insights in seconds. Structured, sourced, instant.

  • Catching cultural shifts as soon as they matter.

    Social sentiment, paid media performance, cultural trends. Get (and dig into) live data across live social, ad, and audience data for a full pulse.

  • Studying (and beating) the competition.

    Pitch prep or quarterly review? Run positioning, messaging, media spend, social, creative, audits to find your white space.

Customer stories
"Waldo lets us move faster without sacrificing depth, freeing our people to focus on what truly matters: bold, creative thinking only humans can deliver."
Tracey Faux-Pattani
CEO
“Waldo helped us cut two-week research cycles to three days, eliminate $30K in redundant tools, and reclaim 100+ hours a month to focus on thinking, vs. stitching data together.”
Michelle Edelman
CEO & CSO
"Speed-to-insight is an important factor for us, and with Waldo's workflows we can save thousands of hours of tedious desk research to get there faster."
Anita Schillhorn
Executive Director of Strategy
"Waldo helps ground us in real consumer behavior — sentiment, competitive moves, trends. We move faster, create work that resonates more deeply, and drive stronger impact."
Leah Swalling
Director of Brand Management

FAQs

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